Every business needs to be on the web. At least that is what I keep hearing, but is it true?
Lets think about it. I have several clients in my bookkeeping practice where it is not true and being on the web would be totally a matter of opinion. But there are certain reasons for this.
- They deal directly with long term clients- they are not looking for new relationships.
- They find the clients and bid on jobs- those jobs would never look for them on the web.
- They are at capacity and not planning on growing.
- They cater to older clients for whom the web is not a source of information yet.
- If you want to be noticed by clients
- If you want clients to start finding you
- If you want to start getting younger clients (especially millennials)
- If you want clients to be able to contact you through email that is not generic (gmail, telus, shaw)
- If you want new clients
- If you want to grow your business
- If your clients might be helped by getting your information more automatically
We can help by
- Getting you your own email address that is linked to your company i.e. – email@example.com instead of firstname.lastname@example.org
- Getting you a website that can attract business
- Making your company available to clients through your website 24 hours a day, so they can answer some of their own questions and then contact you for you to respond to
- Designing something that is unique to you
- Helping you figure out if a website is needed – if its not right for your business, maybe just an email address is all you need
- Making your advertising dollars stretch by designing a website you can then maintain yourself if you want to